Molly Goddard’s ‘Fashion In Motion’ show at the V&A

The V&A played host to a catwalk show from one of London’s brightest new talents

Photographs: Kamil Kustosz/Molly Goddard 

The British designer Molly Goddard staged a catwalk show at the V&A’s newly opened Sainsbury Gallery on 7 July as part of the museum’s ongoing ‘Fashion in Motion’ series.

The 28-year-old remixed pieces from her first pre-collection alongside new designs featuring floral prints, tartans and dramatic bell-like shapes. These were spread across four fashion shows, each showcasing Goddard’s ingenious use of traditional techniques such as hand-pleating, smocking and crocheting.

A graduate of Central Saint Martins, Goddard explores themes such as nostalgia and coming-of-age in her work, often taking inspiration from party dressing and Sunday best.

The designer, who has visited the V&A since she was a child, said: “The museum is home to an unparalleled range of artefacts, many of which focus on craft and painstaking hand-work presented alongside practical everyday objects. This combination constantly excites me and inspired me to show all of my previous work together in a new way with a set I designed with my mum that celebrates the history of such an amazing museum.”

Together, Goddard and her mother recreated a bedroom scene with a bed embellished in hand-embroidered sheets. The set design also featured a big table laid with breakfast treats and an array of antique ceramics. The models walked around the circular room, stopping to sit on stools and sketch, while others piled onto the bed and gathered around the table.

The showed marked a new and exciting stage in the evolution of a designer who has already been recognised as one of London’s freshest talents.



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